So, on the drive home from work today I listened to this long dry debate about "the Safeway plan" in which employees are "incentivized" to make healthy choices by basing their health insurance premiums on their Body Mass Indexes. Blah blah boring.
And then I saw this, by way of the kottke.org twitter feed:
THIS is how to incentivize people to exercise and make healthy choices. Make. Them. Fun.